Use this template to identify your personality and connect with the people you actually want to reach.

For detailed instructions, see our Guide to Find Your Brand Personality in 6 Steps:

How to Find Your Brand Personality in 6 Steps (With Free Notion Template) | Staygold Design

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Use a list of adjectives to narrow down your personality, then define a synonym and antonym for each trait.

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Adjectives

Synonyms

Antonyms

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Now that you’ve chosen your core traits (and defined synonyms and antonyms for each), pull everything together into a simple, clear description of your brand personality. This could be a short paragraph, a few bullet points, or a statement that captures the essence of who you are and who you’re not.

For example:

• We are: Bold, thoughtful, and approachable.
• We are not: Timid, overly formal, or exclusive. </aside>

We are…

We are not…

Feeling stuck? We’d love to help. Find out what it’s like to work with us on your brand.